The 2017 NBA All-Star Game brought an estimated $44.9 million in spending to Louisiana in mid-February, according to a study by the LSU Economics & Policy Research Group.
The report said those attending the game in New Orleans generally had pre-paid packages that covered tickets, and in some cases hotels. However, visitors surveyed spent an average of $1,440 in addition to their packages. Those attending events other than the game spent an additional $798 during the weekend.
If it felt crowded on the parade route this weekend, it wasn’t just you.
The study was commissioned by Louisiana Economic Development and conducted with support from the National Basketball Association and the Greater New Orleans Sports Foundation. A research team conducted on-site surveys at the event to estimate total visitor spending during the weekend.
The research showed visitors to the NBA All-Star Game had much higher income than the general population, which also contributed to higher spending by fans. In total, the researchers estimate that attendees spent $23.7 million.
The researchers compiled other spending totals that included $18.7 million by the NBA; $1.4 million by media outlets; and $3.9 million by event sponsors.